Text from the Recreational Hunting and Wildlife Conservation Plan, 2008, Page 29
Develop an image for media use of a young or minority person that enjoys the outdoors. Perhaps through television programming, this healthy spokesperson would establish name or face recognition for hunting and make it a “cool” outdoor activity.
The federal government has not developed a media image to promote hunting to youth and minorities. Development of a media image to promote hunting specifically for minorities has been a grassroots effort. Individual efforts are occurring in blogs, papers and dvd's. However, these efforts have yet to be brought to a broader, national stage. Additionally, the "Let's Move" and "Let's Move Outdoors" campaigns are targeting youth, but these campaigns are not specifically targeting hunting.